In what way's does your media product use develop or challenge forms and convention's of real media product's.
At the initial planning stage i firstly had to choose which genre to make my film. I decided to make a horror as i believed it would turn out the best with the resources that are available. Therefore i had a starting point for my research. To begin with i researched the horror genre as a whole and i watched lots of horror trailer's to get the initial feel of them and to see how they tended to flow. The more i watched the more of an idea i got of how they are done professionally and i started evolving a story around them. Finally i got an idea of the storyline i was going to do, although it was not actually like any of the horror storyline i had seen so far. Also i decided to mix the genre horror with another genre, although this is not uncommon as most film's are hybrid genre's now. However i decided i was going to mix the genre's horror and romance which was rare. As these genre's are not usually mixed and each of it's main feature's go against the other one's convention's, it was hard to research so i decided to research the genres separately. However i did think it was going to be a good idea because as it was rare to do it was not going to be typical and predictable but original which is what i wanted. As i wanted my movie to have the more fast paced feel and full of tension i decided to make it more of a horror therefore i researched that most. There were certain trailer's i was trying to look for so i could try and find out how i could shoot the different aspects of my trailer.
Whilst researching horror trailer's on youtube, there were a few that really made an influence to my trailer. Firstly the trailer for the film 'Red Dragon' not because of how the actual trailer flowed or how it felt watching it but because of the story line of the film. It's about a serial killer who meets someone and accidental end's up falling in love with her, which is like my trailer. Therefore i analysed how the murderer acted differently towards the person he was falling in love with, and his victim's, and how this changed the more he seemed to fall in love. For example there's a clip in the red dragon trailer where he's on the sofa with the woman, and she's looking quite content but he seems stiff like he can't let his guard down. It's like he's really trying hard 
not to feel the way he does but he can't help it. In my trailer there is a similar scene where the murderer and woman are on the sofa in which he does not seem as relaxed as she does. This is because i was trying to get across the point that he's uncomfortable and not used to loving actions and feeling, as he probably didn't have much of a loving childhood either which is why he's grown in to the man he has.
not to feel the way he does but he can't help it. In my trailer there is a similar scene where the murderer and woman are on the sofa in which he does not seem as relaxed as she does. This is because i was trying to get across the point that he's uncomfortable and not used to loving actions and feeling, as he probably didn't have much of a loving childhood either which is why he's grown in to the man he has. Another trailer i tried to find was one with lot's of running and hiding and generally lot's of action but with out actually seeing anyone get killed. Whilst looking for this i found the film 'Prom Night'. This helped me as i analysed how the director used different camera angles for the different aspects. Also how they created lot's of tension and action with out actually seeing the 
deaths. For example in prom night there's a clip in which one of the girl's running away from the murderer goes and hides under a bed, and then he walks into the room and she can see his feet. This created tension with out even using much action. In my movie i imitated and developed this scene as it was simple enough to shoot but very effective.
deaths. For example in prom night there's a clip in which one of the girl's running away from the murderer goes and hides under a bed, and then he walks into the room and she can see his feet. This created tension with out even using much action. In my movie i imitated and developed this scene as it was simple enough to shoot but very effective. The other film that made a big influence on my trailer was the French film 'Mutants'. In there trailer they moved from one scene to another by lot's of flashing light's. This confused the audience and un-nerved them. I wanted my trailer to have this effect so i decided i was going to use the same effect. However i developed it by putting some gory images in between the flashes. This make's the audience not take there eyes off the scene as they are confused and want to know what the flashing images are of which builds up the tension. This is also a very effective way to get from one scene to another. I used it to get from one killing to another to show it's a different girl.
The beginning of my trailer sticks to the conventions of a romantic movie, and the ending of my trailer stick's to the conventions of a horror movie but putting them both together is unusual although it does work.
In the first part of my trailer all the clips are quite slow and some are even in slow motion, with some 'fade in and outs' in between the clips, making them slower. The pace is very chilled and relaxed. The text between the clips (except the last one) are all the traditional, lovey dovey, boy meets girl and they fall in love. However the main signifier in film's is the music. In my trailer it starts out like any other romantic trailer:slow and relaxed, which makes the audience feel this way too. By getting the audience as relaxed as possible, it makes the second half even more effective because of the dramatic change. However so my trailer captured the audiences attention straight the way i put the shot of one of the girl's hiding under the bed as the opening shot. It's deadly silent, all you can hear is the girl breathing. So when it goes into the romantic part after it confuses the audience and make's them want to know what was happening with the girl, that keeps them watching.
The second part of my trailer is a lot more fast paced, with shorter clips and faster editing which makes the audience tense whilst watching it. The music also quickens and gets louder with the pace. It comes in quickly after the last piece of text which says 'But is it all as it seems?'. Whilst i was researching horror trailer's i realized that it's fast paced music through the majority of it, then right near the end it goes nearly silent then with another sudden burst of music to finish it off. This is how the sound goes on mine too. The silence in the clips near the end of marianne hiding in the bushes leads the audience a false sense of security and lets them untense, which makes it more of an effective ending to have a sudden bit of action which is enhanced by the sudden loud music to end it all off.
During the whole trailer it's only the murderer who is in it all and he's portrayed different in the different sections. Unlike the first half in the second he wears all dark clothes and a hat (although he did wear a hat for a scene in the beginning). This indicates the typical 'baddy' in black, and the victims were wearing light coloured clothes. All the victims were also all typically women who were represented as the sterotype weak feminine girl as they didnt put up a fight which is what usually happens in horror films so it was sticking to the conventions.
During the whole trailer it's only the murderer who is in it all and he's portrayed different in the different sections. Unlike the first half in the second he wears all dark clothes and a hat (although he did wear a hat for a scene in the beginning). This indicates the typical 'baddy' in black, and the victims were wearing light coloured clothes. All the victims were also all typically women who were represented as the sterotype weak feminine girl as they didnt put up a fight which is what usually happens in horror films so it was sticking to the conventions.
How my movie poster and magazine covers stick to conventions:
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